UseMyBenefits.com is moving forward in its quest to become “The Google of Loyalty Program Benefits.” We don’t understand why you can’t walk into a store, shop online or walk into a restaurant, and have one place to go to determine whether you personally are entitled to a discount, cash back, free item or service, then and there, on account of the credit cards you hold and the loyalty programs you belong to. That would include auto clubs, social media, professional associations, non-profits, and on and on.
Americans hold 3.8 billion loyalty program memberships, an average of 15 per adult. But 81% Say they don’t know what their benefits are or how or when to use them. We aim to fix that, enabling consumers to access their benefits when and where they want to use them.
I recently published an article in The Wise Marketer called “Aggregation Theory and the Loyalty industry.” https://www.thewisemarketer.com/loyalty-strategy/aggregation-theory-and-the-loyalty-industry/. Aggregation theory holds that companies can rise to be among the most valuable and powerful in the world, not by producing any product of their own, but only by effectively connecting consumers with information about the product the consumer desires. Google, Airbnb, Uber are examples. In the article, I argue that the loyalty marketing industry is not doing very well at this. Hence, the opportunity presented to UseMyBenefits.com.
I’ll keep you posted as we move forward with new benefits, new ideas, improvements to our user experience, investment opportunities, and on our 6 pending patents. Robin Baker, CEO and Founder, UseMyBenefits.com