Moving forward in our quest to become The Google of Loyalty Program Benefits, is happy to announce that Visa Classic/Traditional, Visa Signature, Visa Infinite and Visa Platinum Card benefits have been added to the site.

So, what are the benefits? There are a lot of them. You can search and find them on UMB depending on what you are looking to buy and where.

But, they run the gamut from $10 off at 1-800-Got-Junk, to 20% off at, to 25% off at Calvin Klein, to free tastings at Sonoma Valley Wineries, to free nights at the Breakers Flagler Club in Palm Beach. And lots of others.

Remember: Americans hold 3.8 billion loyalty program memberships. And, 81% of those members do not know what their benefits are. We’re betting that you (and millions of others) fall into that 81%.

You are paying for the benefits. Why not use them? Buying flowers? Why not get 20% off?

We will keep you posted as we move forward in our quest. Any questions or suggestions? Let me know. Best, RB

Note: the benefits on our site are those common to Visa cards of a particular category. Since Visa cards are issued by financial institutions, benefits do vary and additional benefits (such as cash back) are available with certain cards. We will tackle those as we move forward, but in the meantime, look at your card, see which category it fits into ( Classic/Traditional, Signature, Infinite or Platinum), and check the proper category when inputting your profile into If you cannot determine the category, check Classic/Traditional. Remember we don’t need your card number, etc.