We’re Here to Help

UseMyBenefits.com is the only personalized Search engine for loyalty program benefits. We don’t know why you can’t walk into a store or shop online or walk into a restaurant and have one place to go on your computer or smartphone to immediately find out whether you have a discount, cashback, free item, service, or other benefits available to you at that time and place, because of the credit cards you have and the organizations you belong to, such as auto clubs, professional organizations, alumni associations, etc.

Americans hold 3.8 billion loyalty program memberships. But, 81% say they don’t know what their benefits are or how or when to use them. Our goal is to fix that and make it easy for consumers to find and use their benefits, when and where they need them.

The groundwork for UseMyBenefits was laid when founder, Robin Baker, decided there had to be a better solution than his desk drawer and pockets to sorting through the mounds of perks and discounts he was offered through multiple travel reward programs. That’s when he first came up with the idea of a loyalty program benefits aggregator. Baker formed a team of experts in patents, finance, technology, business development, internet application development, digital marketing, and web design to formalize his vision.

Today, UseMyBenefits houses information in one central location to help you extract the hidden value out of your reward programs, groups, and associations and is successfully functioning as a loyalty program benefits aggregator. The site pairs user inquiries and location-based services with loyalty program benefits to help consumers save money and access the best deals with ease.

UseMyBenefits uses the latest search technology to allow members to search and sort by benefit type, location, or vendor based on what they want to buy, when, and where they want to buy it. And in the future, the UseMyBenefits community will get extra value from the site by learning the ins and outs of deals from members who rate and share their experiences.

In 2022 UseMyBenefits was Proud to be selected selected as a member of Florida Atlantic University Tech Runway Venture Class 9. UseMyBenefits was one of only seven companies in Venture Class 9 to receive a cash grant from Florida Atlantic University, in addition to the other guidance, information and services that Tech Runway Venture Class members are fortunate to receive.

Our Valuable Team Members

Robin Baker
Robin BakerFounder & CEO
Founder of Premier Title in Palm Beach. 30+ years practicing law with Gunster, a major Florida business law firm with clients including American Golf, Arvida, Breakers Hotel. Robin recently retired from Gunster and Premier Title to pursue UseMyBenefits.com full time.
Kelly Hlavinka
Kelly HlavinkaLoyalty Strategy
Former Managing Partner of COLLOQUY, the leading publication, research, educational organization for the loyalty industry. Formerly: Loyalty One and Equifax. Has 25+ years as loyalty strategist, consultant, and practitioner
N. Gene Pence
N. Gene PenceTechnology and Software Development
25+ years strategic leadership experience in software development, application implementation, product management, RFP development, and vendor selection, serving in senior leadership roles for companies such as ILG, Aqua-Aston Hospitality, and Interval International.
Edison Jimenez
Edison JimenezTechnology and Development
Passionate software executive with a background in entrepreneurship and 8+ years of experience building web and mobile applications using software tools such as ReactJS, React Native, NodeJS, and Flutter.
Anita Larsen
Anita LarsenMarketing and Public Relations
20+ years of experience helping businesses achieve success marketing strategy and business consulting. Founder of LITA digital and LITA coaching.
Kevin Levy
Kevin LevyLegal Counsel
Partner with Gray Robinson, P.A., 20+ years of experience advising technology startups, strategic counsel for established multi-national tech companies.
Caroline Castille
Caroline CastilleBranding and Social Media
CEO of digital marketing firm Clickable Impact, demonstrated history of working in venture capital as previous director of investor relations at Florida Funders.
Mike Sierra
Mike SierraBranding and Social Media
Digital Marketing Specialist with 7+ years of experience in building marketing strategies and driving sales.