Aggregation Theory and the Loyalty Industry
An article published way back in 2015 by Tom Goodwin (and a later article by Tikue Anazodo) say the following in discussing “Aggregation Theory”:
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest […]
