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FAU Research Daily Article – UseMyBenefits

By |August 18th, 2022|

UseMyBenefits is moving forward in its quest to make it easy for Americans to find and use their personal credit card and loyalty program benefits, when and where they need them. 

A recent article in the Florida Atlantic University Research Daily Newsletter talked about what we are doing:  https://www.fau.edu/research/fau-research-daily/use-my-benefits/

Americans hold 3.8 billion loyalty program memberships, but 81% say […]

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Aggregation Theory and the Loyalty Industry

By |June 12th, 2018|

An article published way back in 2015 by Tom Goodwin (and a later article by Tikue Anazodo) say the following in discussing “Aggregation Theory”:

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest […]

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